More fun, less overthinking.
That was my experience working on this iconic brand.
TVC: PRICES SO LOW...
People already knew that Target has a wide variety of great products. What they didn't know is that Target also has great prices on everyday products.. This campaign was created to get the pricing message across in a simple, fun, Target-like way.
How do you create a fun, narrative story for seemingly ordinary household products? Throw in some little people, of course.