More fun, less overthinking.
That was my experience working on this iconic brand.
TVC: PRICES SO LOW...
People already knew that Target has a wide variety of great products. What they didn't know is that Target also has great prices on everyday products.. This campaign was created to get the pricing message across in a simple, fun, Target-like way.
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How do you create a fun, narrative story for seemingly ordinary household products? Throw in some little people, of course.
How do you create a fun, narrative story for seemingly ordinary household products? Throw in some little people, of course.
![](https://cdn.myportfolio.com/49d1f173dd5804cf663be82a38511894/7519e42e-90e1-4d61-82b6-4cda3cb4f930_rw_1200.png?h=b54da616cfa93117d70990c6ac87689e)
![](https://cdn.myportfolio.com/49d1f173dd5804cf663be82a38511894/e68490c8-8ffc-45e7-a8b1-4603c253add1_rw_1200.png?h=28643114095cc9e03f2ab07b02653c5a)
![](https://cdn.myportfolio.com/49d1f173dd5804cf663be82a38511894/abfd8994-6ba7-47e8-8d39-c7790d451298_rw_1200.png?h=45be5a377031efb07f6c600cb576bf3d)