In anticipation of the 2012 Olympics in London, Saucony wanted to create a campaign that celebrated its athletes.

Sports photographer John Huet captured each athlete as they trained.
LONDON INSTALLATIONS

We wanted to create a fun, spirited presence in and around London prior to and during the games.​​​​​​​

SUBWAY TUNNEL INSTALLATION:  Using subway tunnel video media, a Saucony team sprinter is filmed to look as if he is running outside a train car, eventually passing it.


DIGITAL OOH:  Saucony long jumper athlete, Tiana Madison, is projected running on the side of a building, then jumping and landing on a building across the street.

OUTDOOR VIDEO PROJECTION:  Live and pre-recorded footage of people running all over the world is projected on the side of a building to create one continuous road. Footage includes regular people out for a casual run, athletes in training as well as actual races.
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