In anticipation of the 2012 Olympics in London, Saucony wanted to create a campaign that celebrated its athletes.

PRINT
Sports photographer John Huet captured each athlete as they trained.
LONDON INSTALLATION:   OLYMPIAN vs SUBWAY
Using subway tunnel video media (yup, it's a thing), a Saucony Olympic team sprinter is filmed to look as if he is running outside a train car, eventually passing it. ​​​​​​​
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