When you write something down, you’re 42% more likely to make it happen.  This powerful insight inspired our work for a brand that was well-known and well-liked, but lacked an emotional connection.

While many of our clients in the 3M democracy were pushing for a more "literal" use of the product (namely, marking up pages), we managed to convince enough of them that we'd have a better chance of making that desired emotional connection by telling a more unexpected story.
We created a series of documentary films that featured some incredibly inspiring Post-It users to show the power of writing down their goals and dreams.
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