Citizen had been telling people Eco-Drive watches are “powered by light, any light” for 50 years. Super cool message, right? Yet it wasn't sticking.
So, how did we change that? By focusing our message on the “any light” part and going all-in on just what that means. So there would be no way our audience could forget just how cool Eco-Drive technology is.
OLV: Longform
Of course, long form isn't all we've got. We cut this baby down into all sorts of forms.
OLV :30
OLV :15
OLV :06