The Barbie DreamHouse was turning 60, and lucky us, we were called upon as a freelance team to think up an activation to help keep momentum going for this kid favorite turned cultural icon. Having each owned a Dream House in our younger years (me, the Townhouse, and my partner, Trish, the Country Cottage), we tapped into some serious nostalgia as we we let the ideas flow. Here is one of our faves:
We’ll bring in HGTV’s biggest house-flipping stars to work with kids to revamp old Dreamhouses from the past 60 years. Each transformation will be a fun, mini HGTV episode, following the same format of that particular show. The only difference is that the houses they are flipping happen to be 2 to 3 feet tall.