We knew Command made the world’s most amazing damage-free hanging products. What they didn’t make were attention-getting ads. So we hired the perfect spokesperson to raise awareness for this incredible brand: the only hammer that hates nails, MC Hammer himself.
I was Creative Director and a writer on this effort that included 3 tv spots, a digital centerpiece (in the works), FAQ videos and social content. The campaign was so successful, Walmart saw a 50% lift in sales in the first week, followed by Target, with a 40% lift.
Below are our television spots for Back-to-School, Spring Hanging Season (yes, apparently it's a thing), and the Holidays.
Here are a few of my favorite short, silly and sweet FAQ videos.
And...here are some awesomely ridiculous outtakes.