These days, the ice cream category is filled with more incredible choices than ever. Great news for ice cream lovers. Not such great news for a 57-year-old brand that wants to hold onto its market share. Haagen Dazs needed to connect with younger ice cream aficionados. So we embraced the brand’s “experience” and created a spot that reminds people what it truly takes to create something extraordinary.
"SIMPLE SOUNDS" :30 TV
We also created a more ice cream-centric version.
"SIMPLE STRAWBERRY" :15 TV
And our message continued to OOH. Dozens of executions were plastered across seven key markets.