HAAGEN DAZS

These days, the ice cream category is filled with more incredible choices than ever.  Great news for ice cream lovers.  Not such great news for a 57-year-old brand that wants to hold onto its market share.  Haagen Dazs needed to connect with younger ice cream aficionados.  So we embraced the brand’s “experience” and created a spot that reminds people what it truly takes to create something extraordinary.
"SIMPLE SOUNDS" :30 TV
We also created a more ice cream-centric version.
"SIMPLE STRAWBERRY" :15 TV
And our message continued to OOH. Dozens of executions were plastered across seven key markets.  
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