CANON

As smart phone cameras got better and better, camera sales were getting worse every year.  So how does an iconic camera company convince people to upgrade?  Build a complicated Rube Goldberg-inspired machine for the sole purpose of showing them the amazing photos their smart phones can't capture.  I was GCD and writer on this project that was even more stressful to film than it looks.

We extended the campaign into digital and social. (WIP)
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